The German automotive company Volkswagen has announced a massive investment plan of up to 1 billion euros, equivalent to 1.2 billion dollars, in artificial intelligence by 2030. Through this move, the company aims to integrate AI technologies into all its activities to achieve higher efficiency and substantial long-term financial savings.
The announcement came on the first day of the Frankfurt International Motor Show (IAA) in Munich, the largest car exhibition in Europe, where European companies are intensifying their efforts to develop electric vehicles and innovative technologies to face the rapidly growing Chinese competition in this sector.
Volkswagen confirmed in an official statement that its investments will be primarily allocated to the development of AI-supported vehicles and advanced industrial applications, along with expanding its high-performance IT infrastructure.
The automotive giant expects the savings resulting from these investments to reach around 4 billion euros by 2035, reflecting the scale of the bet on artificial intelligence as a strategic pillar for growth.
These moves come at a time when the German company is facing significant challenges in its main markets, particularly in China and Germany, as it seeks to launch new models amid plans to cut costs internally in Germany. Through its investments, the company aims to continue innovating and expand its market share in an industry experiencing rapid shifts towards digitalization and electrification.
Volkswagen recently unveiled a concept for a small electric SUV called ID.CROSS, which aims to provide electric vehicles at affordable prices to attract more consumers. The company clarified that artificial intelligence will be a crucial element in accelerating the development of new models and technologies, giving it a strong competitive advantage against global competitors.
With this investment, Volkswagen places artificial intelligence at the heart of its future strategy, reaffirming its commitment to digital transformation to keep pace with global competition and lead the revolution of smart and electric vehicles in Europe and the world.
