The move reflects ATFX’s ongoing commitment to expanding its presence across the Middle East and North Africa, a region that continues to witness strong growth in online trading and investment activity. By reinforcing its leadership structure, the firm aims to better position itself to capture emerging opportunities and respond to evolving client needs.
In his new role, Halaseh will lead regional sales initiatives, focusing on driving client acquisition, enhancing partner relationships, and building high-performing teams across key markets. His appointment is expected to play a central role in aligning local commercial strategies with ATFX’s broader global vision.
ATFX continues to invest heavily in the region, with a clear focus on building scalable infrastructure, improving liquidity access, and maintaining disciplined risk management frameworks. These core pillars are designed to support sustainable growth while ensuring clients benefit from reliable and efficient trading conditions.
Halaseh brings with him extensive experience in financial services and a proven track record in delivering revenue growth and market expansion. His leadership is anticipated to further strengthen ATFX’s ability to offer tailored solutions that meet the diverse needs of clients across MENA.
As competition intensifies and regulatory landscapes evolve, ATFX’s focus on innovation, technology, and talent remains key to its strategy. The addition of Halaseh underscores the company’s ambition to deepen its regional footprint and reinforce its position as a trusted trading partner.
This appointment signals ATFX’s continued momentum in the MENA region, as it builds a stronger foundation for long-term success and growth in one of the world’s most dynamic financial markets.
