eToro has signed a multi-year partnership with Leeds United Football Club, becoming the club’s Official Trading Partner across both the men’s and women’s teams from the 2026/27 season.
The agreement expands eToro’s growing portfolio of sports partnerships and gives the trading and investing platform a stronger presence in English football.
As part of the deal, eToro branding will be visible throughout Elland Road on matchdays involving Leeds United’s first teams. The partnership will include exposure on pitch-side LED boards, stadium screens, and interview backdrops, alongside digital campaigns and supporter-focused activations.
The collaboration is designed to connect eToro with Leeds United’s large domestic and international fanbase while using football as a platform to make investing more familiar and accessible to a wider audience.
The Leeds United agreement adds to a series of high-profile sports sponsorships already held by eToro.
In August 2025, eToro became the Official Trading Partner of Nottingham Forest, covering both the men’s and women’s teams. The company also maintains partnerships with Crystal Palace, several clubs in France’s Ligue 1, and both men’s and women’s Premiership Rugby.
The growing number of partnerships reflects eToro’s broader strategy of using sport to increase brand visibility and reach new audiences across different markets.
Stephanie Wilks-Wiffen, Director of Marketing at eToro, highlighted Leeds United’s strong supporter base in Yorkshire and internationally, noting that the company plans to work with the club on content and experiences that help make investing feel more open and approachable.
A key part of the partnership is eToro’s continued effort to encourage greater participation in investing, particularly among women.
The company has linked the Leeds United partnership to its wider “Loud Investing” initiative, which aims to make investing more visible, understandable, and relatable.
eToro has previously pointed to the gap between male and female participation in investing, and its partnerships with both men’s and women’s sports teams are intended to support greater engagement with audiences who may not traditionally see investing as accessible.
By working with Leeds United’s men’s and women’s teams, eToro is seeking to combine sports marketing with financial education and brand awareness.
The partnership with Leeds United represents another step in eToro’s efforts to position itself as a globally recognized investment brand through major sports properties.
Beyond football, the company has also expanded into motorsport and rugby partnerships, giving it access to a wide and diverse international audience.
For Leeds United, the deal brings another global brand into its commercial portfolio ahead of the 2026/27 season.
For eToro, the partnership provides a platform to increase visibility, connect with football supporters, and promote its message around wider participation in investing.
With branding, digital content, and fan activations planned throughout the partnership, the Leeds United agreement is set to become an important part of eToro’s sports marketing strategy in the UK and beyond.
