BYD's annual profit drops for first time in four years as price war hurts margins

China's biggest electric automaker by sales, on Friday ​posted a bigger-than-expected profit drop and disclosed a headcount fall for the first time, hurt by weak sales in its home market. Net profit ‌fell 19% to 32.6 billion yuan ($4.72 billion), BYD said in a stock exchange filing, its first annual profit drop in four years and steeper than an average 12.1% fall expected by analysts polled by LSEG. The Reuters Iran Briefing newsletter keeps you informed with the latest developments and analysis of the Iran war. Sign up here. Advertisement · Scroll to continue

BYD could face a tougher earnings backdrop in 2026, as intense competition and softer domestic demand are likely to keep pressure on profit, even as ​overseas growth continues, analysts said. The automaker was once propelled by its affordable Dynasty and Ocean series, but has been losing ground as rivals such ​as Leapmotor (9863.HK), opens new tab and Geely (0175.HK), opens new tab narrow its technological lead. It was China's biggest automaker in 2025 but fell to fourth place over ⁠the January to February period as its overall sales dropped by the most since the COVID-19 pandemic. Revenue grew 3.5%, its weakest pace in six years, and the automaker ​cut its workforce by 10.2% to 869,622 as of 2025 end. Advertisement · Scroll to continue

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For the three months through December, profit slumped 38.2% to 9.3 billion yuan from a year ago, its third ​straight quarter of decline. Gross profit margin from autos and related products, which contributed 80.7% to operating revenue, slipped to 20.5% last year, down 1.8 percentage points from a year ago. POLICY SUPPORT STRONG, BUT MARGINS UNDER PRESSURE BYD's shares in Hong Kong rose 3.7% ahead of the results and closed up 2.1% in Shenzhen (002594.SZ), opens new tab. The drop in profit, after years of rapid growth, raises doubts about BYD's earnings visibility, underscoring a more ​cautious view on the EV sector in the world's largest auto market. Although policy support remains strong, margins are under pressure as returns increasingly depend on scale, ​cost control and global expansion. "We also recognise that competition in the (new energy vehicle) industry has reached a fever pitch, and is undergoing a brutal 'knockout stage'," BYD chairman Wang Chuanfu ‌said, while ⁠reaffirming its overseas push.

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