Dubai, UAE – July 21, 2025 — CFI Financial Group, a globally regulated trading provider, is proud to announce the appointment of tennis legend and successful entrepreneur Maria Sharapova as its new Global Brand Ambassador. She joins forces with seven-time Formula 1 world champion Lewis Hamilton, marking a bold new chapter in CFI’s mission to empower individuals through financial innovation, education, and access to global markets.
A five-time Grand Slam champion, Olympic medalist, and internationally acclaimed business leader, Maria Sharapova brings with her a legacy of discipline, excellence, and global influence. Her post-tennis journey as an investor and founder has positioned her as a respected voice in the worlds of business and entrepreneurship—values that align closely with CFI’s commitment to enabling growth and opportunity for clients worldwide.
This landmark partnership represents more than a brand alignment; it is a strategic collaboration grounded in shared purpose. Maria will work closely with CFI on high-impact campaigns and initiatives that resonate with the company’s rapidly growing global community. Through this collaboration, CFI aims to inspire individuals to take charge of their financial futures with confidence, education, and the right tools.
Sharapova’s addition to the CFI ambassador family underscores the Group’s commitment to aligning with individuals who embody the values of performance, resilience, and vision. Alongside Lewis Hamilton, Maria brings a powerful new dimension to the brand’s global presence—uniting sport, success, and financial empowerment on a world stage.
With a presence in key markets around the world, CFI continues to invest in partnerships and technologies that reflect its vision of a smarter, more connected financial future. The collaboration with Maria Sharapova reinforces the Group’s standing as not only a leader in trading services but also a brand driven by purpose and people.
