GCEX has announced the appointment of Carmen Tan as Managing Director, Middle East and North Africa (MENA), based in Dubai, marking a significant milestone in the company’s regional and global expansion strategy.
Carmen brings extensive experience across the FX and digital assets sectors, with a proven track record of driving growth in highly regulated markets across the Middle East and Asia.
Her strong regulatory expertise, combined with her multilingual capabilities and deep understanding of institutional client needs, positions her as a key strategic leader as GCEX continues to expand its international footprint.
In her new role, Carmen will lead the growth of GCEX’s VARA-regulated entity in Dubai, further strengthening the firm’s presence within the UAE’s rapidly evolving digital asset and financial services ecosystem.
She will also focus on enhancing the client experience for institutional and professional clients, ensuring GCEX continues to deliver robust, secure, and efficient trading solutions.
In addition, Carmen will play a central role in accelerating GCEX’s market expansion across Asia, leveraging her cross-regional experience and industry insight.
Throughout her career, Carmen has been recognized for her ability to scale businesses, navigate complex regulatory environments, and build long-term partnerships across diverse markets.
Her leadership style combines strategic vision with operational discipline, enabling organizations to grow sustainably while maintaining the highest compliance and governance standards.
GCEX is a pioneering regulated digital prime brokerage, unlocking access to digital assets, Forex, and CFDs for institutional and professional clients through a best-of-breed multi-asset platform.
Founded in 2018, GCEX has rapidly expanded its global presence, serving a growing international client base through offices in London, Copenhagen, Glasgow, Kuala Lumpur, and Dubai.
The GCEX Group operates under multiple regulatory frameworks, reflecting its commitment to transparency, security, and institutional-grade standards.
GCEX is authorised and regulated by leading financial authorities across the UK, Denmark, and the UAE, reinforcing its position as a trusted partner in global financial markets.
Carmen Tan’s appointment underscores GCEX’s continued investment in senior leadership as it strengthens its position at the intersection of traditional finance and digital assets.
Her expertise and regional focus are expected to play a critical role in advancing GCEX’s mission to deliver innovative, compliant, and client-centric solutions to professional and institutional participants worldwide.
