XBO.com has announced the appointment of Shlomi Dubish as its new Creative Director, marking a strategic move as the company accelerates the expansion of its global digital finance ecosystem. Dubish joins XBO.com after a successful tenure at XM, where he played a key role in shaping brand storytelling and creative execution across international markets.
With a strong background in brand development, creative leadership, and digital-first campaigns, Dubish brings extensive experience from the fintech and trading sectors.
At XM, he was closely involved in developing visual identities, marketing narratives, and user-centric creative strategies that supported the broker’s global growth and strong brand recognition.
His work has been widely associated with clarity of message, consistency across channels, and creative innovation tailored to highly regulated financial environments.
In his new role at XBO.com, Dubish will lead the platform’s global creative vision, overseeing brand identity, product storytelling, marketing design, and user experience alignment.
His appointment comes at a pivotal time as XBO.com continues to scale its institutional-grade crypto infrastructure and B2B solutions for fintech, iGaming, e-commerce, and financial platforms worldwide.
XBO.com is a fully regulated crypto platform delivering secure and scalable services across trading, payments, and digital asset management.
Its comprehensive offering includes Crypto-as-a-Service (CaaS), deep institutional liquidity, secure custody solutions, fiat on/off ramps, and advanced API and FIX connectivity.
The platform is also building a broader digital finance ecosystem through the XBO Token—designed to unlock platform rewards, loyalty benefits, and trading incentives—and the upcoming XBO Card, which will enable seamless crypto-to-fiat spending globally.
Dubish’s creative leadership is expected to play a central role in translating this complex, product-first ecosystem into a clear and compelling brand narrative.
With MiCA-aligned compliance, multi-chain capabilities, and a strong focus on infrastructure reliability, XBO.com is positioning itself as a long-term partner for businesses navigating the digital asset economy—an environment where trust, clarity, and user confidence are essential.
As XBO.com continues to expand its footprint and product suite, the addition of an experienced creative leader underscores the company’s ambition to strengthen its global brand presence while empowering businesses to launch, scale, and manage crypto-powered financial solutions with confidence.
