Lincoln Bartlett has been appointed as Head of OTC Sales at Kraken, marking a new leadership step for one of the world’s longest-standing crypto platforms as it continues to expand its institutional and professional trading services.
In his new role, Bartlett is expected to lead Kraken’s over-the-counter sales strategy, strengthen relationships with institutional clients, and support professional traders seeking deeper liquidity, tailored execution, and access to digital asset markets. His appointment reflects Kraken’s continued focus on serving institutions, high-volume traders, and global clients through advanced trading infrastructure and client-focused financial solutions.
Founded in 2011, Kraken is one of the most established platforms in the crypto industry. The company has built a global reputation by offering access to crypto trading, stocks, futures, staking, payments, and institutional infrastructure. Today, Kraken serves millions of institutions, professional traders, and consumers across more than 190 countries.
Kraken’s business is built around the belief that individuals and institutions should have greater ownership and control over their money. Since its launch, the company has positioned itself as a category leader in digital assets, expanding from a crypto exchange into a broader global financial platform designed for the future of finance.
Bartlett’s appointment comes at a time when institutional demand for digital asset services continues to evolve. As crypto markets mature, more professional clients are seeking OTC solutions that offer efficient execution, market discretion, and access to liquidity beyond standard exchange order books. This has made experienced OTC sales leadership increasingly important for platforms serving institutional market participants.
As Head of OTC Sales, Bartlett is expected to play a key role in supporting Kraken’s institutional growth and enhancing its ability to serve clients with complex trading needs. His responsibilities will likely include developing client relationships, supporting large-volume transactions, and helping institutions navigate crypto market opportunities with greater confidence.
OTC trading has become an important part of the digital asset ecosystem, particularly for institutions and professional traders that require customized execution and reduced market impact. By strengthening this area, Kraken aims to continue supporting clients that need reliable access to liquidity, execution services, and broader financial infrastructure.
The appointment also highlights Kraken’s wider strategy of expanding beyond traditional crypto trading. With services now covering crypto, stocks, futures, staking, payments, and institutional infrastructure, the company is working to position itself as a multi-product financial platform serving a global client base.
With Lincoln Bartlett joining as Head of OTC Sales, Kraken reinforces its commitment to institutional service, market access, and professional trading solutions. His appointment is expected to support the company’s continued growth as it builds on its long-standing presence in crypto and expands its role in the broader financial services industry.
