Global multi-asset brokerage XS.com has appointed Mariana Higa as LATAM Regional Marketing Director, strengthening its regional leadership as the company looks to expand its presence and marketing activities across Latin America.
Based in Peru, Higa will oversee the development and execution of marketing initiatives designed to increase brand visibility, strengthen customer engagement and support business growth throughout the region.
Her responsibilities include managing promotional campaigns, sponsorship agreements, marketing materials and industry events. She will also work closely with XS.com's sales, marketing and compliance departments to ensure regional activities reflect local market requirements and applicable regulations.
Higa joins XS.com following her position as CR Growth Regional Manager at Vantage Markets, where she led marketing campaigns, sponsorship programs and events across Latin American markets. Her previous experience also includes business development and account management positions at HFM and Exness.
With more than a decade of experience across financial services and brokerage marketing, Higa brings expertise in customer acquisition, strategic partnerships, campaign optimization and regional business development.
The appointment is part of XS.com's broader efforts to reinforce its position in the international online trading industry, particularly in markets where localized strategies and stronger relationships with industry stakeholders are becoming increasingly important.
Headquartered in the United Arab Emirates, XS.com provides access to multiple financial markets and operates through regulated entities across several jurisdictions.
By expanding its regional marketing leadership, the broker aims to improve its engagement with local trading communities and strengthen relationships with clients, partners and market participants throughout Latin America.
