ATFX MENA has announced the appointment of Hassan Abu Hmaidan as Head of Partnerships, marking a strategic move aimed at strengthening the company’s regional growth and expanding its partnership network across the Middle East and North Africa.
In his new role, Abu Hmaidan will lead ATFX MENA’s partnership strategy, with a focus on developing affiliate relationships, expanding introducing broker networks, and building long-term business opportunities across key regional markets. His appointment reflects ATFX MENA’s ongoing commitment to enhancing its commercial presence and supporting partners with stronger market access, business development opportunities, and regional expertise.
Abu Hmaidan brings more than 15 years of experience in the financial trading industry across the Middle East. His background includes sales leadership, partnership development, client relationship management, and regional business expansion within the FX and CFD sector. Over the course of his career, he has built strong experience in developing commercial strategies, growing client networks, and supporting business growth in competitive financial markets.
According to ATFX MENA, his new responsibilities will include driving partnership growth and supporting the company’s wider expansion strategy in the region. The company said the appointment reinforces its focus on building stronger relationships with affiliates, introducing brokers, and strategic partners as demand for trading services and financial market solutions continues to grow across MENA.
Khaldoun Sharaiha, CEO of ATFX MENA, welcomed the appointment, highlighting Abu Hmaidan’s industry experience, regional network, and strategic approach to partnership development as key strengths that will support the company’s next phase of growth.
Commenting on his appointment, Abu Hmaidan said he was pleased to join ATFX MENA during a period of strong regional growth and development. He noted that ATFX has built a strong reputation in the industry and said he looks forward to working with the team to strengthen partnerships, expand opportunities, and deliver long-term value to clients and business partners across the MENA market.
The appointment comes as brokerage firms continue to place greater emphasis on partnership-led growth, particularly in markets where introducing brokers, affiliates, and regional business networks play an important role in client acquisition and brand expansion. For companies operating in the online trading sector, effective partnership management has become a key driver of market visibility, client engagement, and sustainable commercial growth.
ATFX MENA’s decision to appoint a dedicated Head of Partnerships also highlights the increasing importance of regional leadership in the financial trading industry. As brokers compete to expand their presence across the Middle East and North Africa, experienced partnership leaders are becoming central to building trusted relationships, improving local market reach, and supporting long-term business development.
With Abu Hmaidan’s appointment, ATFX MENA aims to further strengthen its partnership ecosystem and reinforce its position in the regional trading market. His experience in sales, partnerships, and business expansion is expected to support the company’s efforts to develop new opportunities and deepen relationships with partners across the region.
